Performance
Sample data1-27 Dec 2025 vs 1-27 Nov 2025
Performance
What is left after the costs we can support?
1-27 Dec 2025, operating resultSAMPLE DATA
46.0% of Net Sales is left after known costs.
Net Sales $41,304.04 ties to Shopify.
Not net profit: returns handling, overhead and tax are not recorded.
Sample data through 27 Dec 2025.
Left after known costs, 1-27 Dec 2025$18,992Calculated
Orders that lost money
8 of 271 orders, $27 loss before ads (up to $316 more if refunded items did not come back).
- Product costs$15,135
- Shipping and fulfilment$1,187
- Payment fees$1,279
- Ad spend$4,711
- Left after known costs$18,992
See these figures as a table
| Part of each sales dollar | Amount |
|---|---|
| Product costs | $15,135 |
| Shipping and fulfilment | $1,187 |
| Payment fees | $1,279 |
| Ad spend | $4,711 |
| Left after known costs | $18,992 |
| Returns handling | Not available |
| Overhead and tax | Not available |
- Not available: Returns handling (no source yet)
- Not available: Overhead and tax (no source yet)
Prior period ▲ Favorable ▼ Unfavorable Current
Left 1-27 Nov 2025: $15,452 (prior period actual)derived
Higher Net Sales: +$6,724.87, favorable; 190% of the +$3,540 movementreconciled
Higher product cost: -$2,131, unfavorable; -60% of the +$3,540 movementderived
Higher shipping and fulfilment: -$122, unfavorable; -3% of the +$3,540 movementcoverage
Higher payment fees: -$204, unfavorable; -6% of the +$3,540 movementcoverage
Higher ad spend: -$728, unfavorable; -21% of the +$3,540 movementderived
Left 1-27 Dec 2025: $18,992 (current actual)derived
See these figures as a table
| Step | Amount |
|---|---|
| Left 1-27 Nov 2025 | $15,452 |
| Higher Net Sales | ▲ +$6,724.87 |
| Higher product cost | ▼ -$2,131 |
| Higher shipping and fulfilment | ▼ -$122 |
| Higher payment fees | ▼ -$204 |
| Higher ad spend | ▼ -$728 |
| Left 1-27 Dec 2025 | $18,992 |
The full Board: every panel, the trend and the method
$18,992 left after known costs
46.0% of $41,304.04 sales · +$3,540 vs Nov (constant unit cost)
Where each sales dollar went
Product costs$15,13537% of net sales
Meta ads from your upload$4,71111% of net sales
Payment fees$1,2793% of net sales
Shipping$1,1873% of net sales
Returns handling—Not yet supported: no returns source exists
Google Ads—upload accepted; live connection soon
TikTok, Pinterest and other—not added
Left after known costs$18,99246% of net sales
See these figures as a table
| Part | Amount | Share of sales |
|---|---|---|
| Product costs | $15,135 | 37% of net sales |
| Meta ads | $4,711 | 11% of net sales |
| Payment fees | $1,279 | 3% of net sales |
| Shipping | $1,187 | 3% of net sales |
| Returns handling | — | — |
| Google Ads | — | — |
| TikTok, Pinterest and other | — | — |
| Left after known costs | $18,992 | 46% of net sales |
About this chart
1-27 Dec 2025. Each recorded cost, in order, down to what remained.
Why gross profit rose $4,594
November gross profit$21,575
More sales+$6,256 vs Nov
Less discounting+$92 vs Nov
Fewer refunds vs 1-27 Nov+$376 vs Nov
Higher product costs−$2,131 vs Nov
December gross profit$26,169
November gross profitDecember gross profit
See these figures as a table
| Step | Amount |
|---|---|
| November gross profit | $21,575 |
| More sales | +$6,256 vs Nov |
| Less discounting | +$92 vs Nov |
| Fewer refunds vs 1-27 Nov | +$376 vs Nov |
| Higher product costs | −$2,131 vs Nov |
| December gross profit | $26,169 |
About this chart
1-27 Nov 2025 to 1-27 Dec 2025. Three things helped and one hurt.
Product costs for 1-27 Nov 2025 assume the same unit costs (constant unit cost). A split into more units, higher unit cost and product mix is not available here.
Each amount is rounded to the dollar, so the labels as printed add to $26,168 against $26,169; the chart is drawn because the exact amounts close to the cent.
$23 per new customer
All ad spend / new customers. Payback needs 90 days of orders after a customer's first month; this store's data covers 27 days.
How this is made
Meta adsfrom your upload$4,711
All ad spend$4,711
New customers (first order in 1-27 Dec 2025)207
All ad spend / new customers$23
Blended: every ad dollar over every new customer; a split by campaign waits for campaigns tagged new or returning.
A new customer is a customer whose first order among the orders held falls in this window; someone who bought before the first order held counts as new.
Sales Matches Shopify
$41,304.04
$6,724.87 vs 1-27 Nov 2025
Orders Matches Shopify
271
28 vs 1-27 Nov 2025
Average order before discounts Calculated
$164
$7 vs 1-27 Nov 2025
Fix first: 2 products hold $474 of stock that has not sold in 60 days, at today's unit cost.
Data check: confirm your cost currencyAffects $15,135 of costs
Why this step
The top-ranked Fix now, the same line Daily Brief and Decisions open with.
Data check: Your cost file doesn't say which currency it uses, so ProfitRoot treats it as US dollars. Product costs are the largest cost here at $15,135.
Sales match Shopify to the cent · 1 cost missing: returns handling
How these figures are checked
Sales: Matches ShopifyCosts: CalculatedReturns handling: Not yet supported
Exact names and evidence grades.
| Line | Amount | Grade |
|---|---|---|
| Gross Sales271 orders x $164 average order before discounts | $44,540.00 | MATCHES SOURCE |
| − Discounts3% of gross | $1,398.19 | MATCHES SOURCE |
| − Refunds4% of gross | $1,837.77 | MATCHES SOURCE |
| = Net SalesTies to source — $0.00 across 271 orders | $41,304.04 | MATCHES SOURCE |
| − Product COGS13 of 13 SKUs costed, 100% of value | $15,135 | CALCULATED |
| = Gross ProfitGross margin 63% of Net Sales | $26,169 | CALCULATED |
| − Logistics (fulfillment + shipping)271 of 271 orders covered; no control total | $1,187 | COVERAGE KNOWN |
| − Shopify Payments fees271 of 271 orders covered | $1,279 | CALCULATED |
| − Returns handlingNo returns source exists | – | NEEDS SOURCE |
| = Contribution Margin (before marketing)period grain; COGS + logistics + fees | $23,702 | CALCULATED |
| − Ad spendMeta, calibrated to billing; Meta residual +0.37 of 5,340.37 billed; 4,710.62 of the month's 5,340.00 falls in 1-27 Dec 2025 | $4,711 | CHECKED TO BILL |
| = CM after Meta ad spendperiod grain; CM before marketing less Ad spend (Meta, calibrated to billing) | $18,992 | CALCULATED |
| On the chart | Exact line | Change | Grade |
|---|---|---|---|
| More sales | Gross Sales $38,284.00 → $44,540.00 | +$6,256.00 | MATCHES SOURCE |
| Less discounting | Discounts $1,490.58 → $1,398.19 | −$92.39 | MATCHES SOURCE |
| Fewer refunds vs 1-27 Nov | Refunds $2,214.25 → $1,837.77 | −$376.48 | MATCHES SOURCE |
| Higher product costs | Product COGS $13,004 → $15,135 | +$2,131 | CALCULATED |
Gross Sales − Discounts − Refunds = Net Sales, residual $0.00, printed, not assumed. Net Sales excludes tax and shipping.
Read the full explanation
Before overhead, tax and unrecorded returns handling.
1-27 Dec 2025. That is 46.0% of your $41,304.04 in sales, which match Shopify to the cent across 271 orders. Gross profit rose $4,594 against 1-27 Nov 2025, mostly from more sales.
Sales Matches Shopify
$41,304.04
$6,724.87 vs 1-27 Nov 2025
Orders Matches Shopify
271
28 vs 1-27 Nov 2025
Average order before discounts Calculated
$164
$7 vs 1-27 Nov 2025
More detail
Revenue ties to source — $0.00 across 271 ordersMatches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.Fixed sample, latest 1-27 Dec 2025
Why profit moved
What changed your profit from 1-27 Nov 2025 to 1-27 Dec 2025, one step at a time.
1-27 Nov 2025 to 1-27 Dec 2025, through Dec Gross Profit
Prior period ▲ Favorable ▼ Unfavorable Current
Nov Gross Profit: $21,575 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. Assumption: constant unit cost.
derivedGross Sales: $38,284.00 to $44,540.00, effect on profit +$6,256.00 Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent. 271 orders x $164 average order before discounts
reconciledDiscounts: $1,490.58 to $1,398.19, effect on profit +$92.39 Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent. 3% of gross
reconciledRefunds: $2,214.25 to $1,837.77, effect on profit +$376.48 Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent. 4% of gross
reconciledProduct costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold).: $13,004 to $15,135, effect on profit -$2,131 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. 13 of 13 SKUs costed, 100% of value Assumption: constant unit cost.
derivedNov Gross Profit: $21,575 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. Assumption: constant unit cost.
derivedSee these figures as a table
| Step | Amount |
|---|---|
| Nov Gross Profit | $21,575 (Calculated) |
| Gross Sales | ▲ +$6,256.00 (Matches Shopify) |
| Discounts | ▲ +$92.39 (Matches Shopify) |
| Refunds | ▲ +$376.48 (Matches Shopify) |
| Product costs | ▼ -$2,131 (Calculated) |
| Dec Gross Profit | $26,169 (Calculated) |
1-27 Dec 2025 only (no 1-27 Nov 2025 source)
Current ▼ Unfavorable not computed
Gross Profit: $26,169 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
derivedLogistics (fulfillment + shipping): $1,187 Coverage knownCoverage-checked: Checked for gaps. We checked how much of your data is included and say what is left out. 271 of 271 orders covered; no control total
derivedShopify Payments fees: $1,279 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. 271 of 271 orders covered
derivedReturns handling: – Not yet supported No returns source exists
derivedProfit before adsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.: $23,702 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. Product costs + logistics + fees
derivedAd spend: $4,711 Checked to billCalibrated: Checked against a known result. Tested against a result we already know, so we know how close it is. Meta, checked against the bill; Meta difference +0.37 of 5,340.37 billed; 4,710.62 of the month's 5,340.00 falls in 1-27 Dec 2025
derivedLeft after known costsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.: $18,992 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. Profit before ads less Ad spend (Meta, checked against the bill)
derivedSee these figures as a table
| Step | Amount |
|---|---|
| Gross Profit | $26,169 (Calculated) |
| Logistics (fulfillment + sh… | ▼ -$1,187 (Coverage known) |
| Shopify Payments fees | ▼ -$1,279 (Calculated) |
| Returns handling | – (Not yet supported) |
| Profit before ads | $23,702 (Calculated) |
| Ad spend | ▼ -$4,710 (Checked to bill) |
| Left after known costs | $18,992 (Calculated) |
1-27 Nov 2025 to 1-27 Dec 2025, through Dec Gross Profit
Nov Gross Profit$21,575CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
Gross Sales+$6,256.00Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.
Discounts+$92.39Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.
Refunds+$376.48Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.
Product costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold).-$2,131CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
Dec Gross Profit$26,169CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
See each step
1-27 Dec 2025 only (no 1-27 Nov 2025 source)
Logistics (fulfillment + shipping)-$1,187Coverage knownCoverage-checked: Checked for gaps. We checked how much of your data is included and say what is left out.
Shopify Payments fees-$1,279CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
Returns handling–Not yet supportedNo returns source exists
Profit before adsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.$23,702CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
Ad spend-$4,711Checked to billCalibrated: Checked against a known result. Tested against a result we already know, so we know how close it is.
Left after known costsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.$18,992CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
Gross Sales: $38,284.00 to $44,540.00, effect on profit +$6,256.00 Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent. 271 orders x $164 average order before discounts
Discounts: $1,490.58 to $1,398.19, effect on profit +$92.39 Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent. 3% of gross
Refunds: $2,214.25 to $1,837.77, effect on profit +$376.48 Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent. 4% of gross
Product costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold).: $13,004 to $15,135, effect on profit -$2,131 CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess. 13 of 13 SKUs costed, 100% of value Assumption: constant unit cost.
+ raises profit, – lowers profit.
How to read these figures
Steps are shown at their grade's precision and sum to $26,168.87, $0.13 below the $26,169 total. The steps add up to the cent: difference $0.00.
Returns handling has no source yet, so it is left out by name rather than counted as zero, and Profit before ads could be lower once it has one.
Basis
Window
Show the orders behind Net Sales $41,304.04
Net Sales excludes tax and shipping. Refunds are Shopify's Refunded Amount (tax-inclusive): a taxed refund lowers Net Sales by its tax as well.
Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.Improving
How Orders was calculated
Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.Improving
How AOV was calculated
CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.Improving
Net Sales trend
Last 12 months (Jan 2025 to Dec 2025, by month)
Latest (1-27 Dec 2025): Show the orders behind Net Sales $41,304.04Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.
Level shift dated Apr 2025: median $19,540 (Jan 2025 to Mar 2025) — $22,530 (Apr 2025 to Aug 2025), +15.3%; and dated Sep 2025: median $21,884 (Jan 2025 to Aug 2025) — $25,715 (Sep 2025 to Nov 2025), +17.5%. Read in 3 segments, one median per side.
How level shifts are dated
No single average across a break. 11 complete months of history: a seasonal turn cannot be told from a break under 24 (a holiday drop dates as a level shift because it is one on the wire). Method: a break is dated at the boundary where the medians of the two sides differ by more than 2 x the pooled median absolute deviation, the sides scatter least about their medians, and that step explains the window better than a straight line (a climb a line fits is a trend, not a break); each side at least 3 periods; at most 2 breaks; the window then reads in segments, one median per side; the 4 boundaries nearest the ends cannot be tested. Net Sales, reconciled (a point per month) partial month (days with data so far) level shift the engine dated (read in segments)
Jan 2025Net Sales $18,770.60Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.
123 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Feb 2025Net Sales $19,540.17Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.+$770 vs Jan 2025
128 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Mar 2025Net Sales $24,715.56Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.+$5,175 vs Feb 2025
165 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Apr 2025Net Sales $22,529.78Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.-$2,186 vs Mar 2025
159 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
May 2025Net Sales $23,068.14Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.+$538 vs Apr 2025
145 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Jun 2025Net Sales $21,238.23Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.-$1,830 vs May 2025
136 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Jul 2025Net Sales $20,348.10Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.-$890 vs Jun 2025
136 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Aug 2025Net Sales $22,581.37Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.+$2,233 vs Jul 2025
139 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Sep 2025Net Sales $21,861.86Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.-$720 vs Aug 2025
155 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Oct 2025Net Sales $25,714.60Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.+$3,853 vs Sep 2025
167 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Nov 2025Net Sales $34,579.17Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.+$8,865 vs Oct 2025
243 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
Dec 2025 (27 of 31 days)Net Sales $41,304.04Matches ShopifyReconciled: Matches Shopify. Added up and matched to the source, to the cent.partial period: data through day 27 of 31; compared only with the same days of the reference month
271 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Connections.
See these figures as a table
| Month | On the chart | Net Sales |
|---|---|---|
| Jan 2025 | 25-01 | $18,770.60 |
| Feb 2025 | 25-02 | $19,540.17 |
| Mar 2025 | 25-03 | $24,715.56 |
| Apr 2025 | 25-04 | $22,529.78 |
| May 2025 | 25-05 | $23,068.14 |
| Jun 2025 | 25-06 | $21,238.23 |
| Jul 2025 | 25-07 | $20,348.10 |
| Aug 2025 | 25-08 | $22,581.37 |
| Sep 2025 | 25-09 | $21,861.86 |
| Oct 2025 | 25-10 | $25,714.60 |
| Nov 2025 | 25-11 | $34,579.17 |
| Dec 2025 (27 of 31 days) | 25-12 td | $41,304.04 |
Needs attention — $ at stake
3 items, ranked by dollars at stake; items without an amount last
Read 14 excluded orders: $1,132 awaiting settlement, 7 expected
14 orders excluded with a named reason (7 pending, 5 voided, 2 test) — 4.6% of order value. 7 pending: $1,132 awaiting settlement, which may still enter Net Sales; 7 test or voided (expected: not real sales). The kinds are not added together. Net Sales still ties: excluded orders are held out of the total, never dropped from it.
Nothing to fix — every exclusion is reason-coded and the reconciliation ties.Pending is the largest exclusion reason: 7 orders of 14.
excluded orders by reason
pending7 orders
voided5 orders
test2 orders
ranked by amount: 1. pending, 2. voided, 3. test
Proposed: no action — Nothing to fix — every exclusion is reason-coded and the reconciliation ties.
proposed by Excluded-value check
Based on:the finding: 14 orders excluded with a named reason (7 pending, 5 void...Coverage knownCoverage-checked: Checked for gaps. We checked how much of your data is included and say what is left out.
Coverage knownCoverage-checked: Checked for gaps. We checked how much of your data is included and say what is left out.
Confirm the Product Cost table's currency (none is declared)
Cost currency assumed: your Product Cost values are treated as USD (your reconciled order currency). We cannot detect a cost-table currency — a cost entered in another currency would misstate margin. Confirm the cost currency on Connections.
Product costs is the largest cost rung this assumption touches: $15,135 vs shopify payments fees $1,279 and logistics $1,187.
the ladder's cost rungs
Product costs$15,135
Shopify Payments fees$1,279
Logistics$1,187
ranked by amount: 1. Product costs, 2. Shopify Payments fees, 3. Logistics
Proposed: confirm currency on Connections.
proposed by Cost currency check
Based on:the finding: Cost currency assumed: your Product Cost values are treat...CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
CalculatedDerived: Calculated from your data. Worked out from your own orders, costs and fees, with the sum shown. Not a guess.
Read the logistics coverage: 271 of 271 orders costed, no control total
Shipment costs cover 271 of 271 reconciled orders, but no carrier control total was supplied, so the lane is coverage-checked rather than calibrated against an invoice.
No control-total input exists yet for logistics (LOGISTICS-CONTROL-1); the lane stays coverage-checked until it does.Logistics is the smallest of the 3 cost rungs: $1,187 vs product costs $15,135 and shopify payments fees $1,279.
the ladder's cost rungs
Product costs$15,135
Shopify Payments fees$1,279
Logistics$1,187
ranked by amount: 1. Product costs, 2. Shopify Payments fees, 3. Logistics
Proposed: no action — No control-total input exists yet for logistics (LOGISTICS-CONTROL-1); the lane stays coverage-checked until it does.
proposed by Logistics coverage check
Based on:the finding: Shipment costs cover 271 of 271 reconciled orders, but no...Coverage knownCoverage-checked: Checked for gaps. We checked how much of your data is included and say what is left out.
Coverage knownCoverage-checked: Checked for gaps. We checked how much of your data is included and say what is left out.
Full income statement, 1-27 Dec 2025 vs 1-27 Nov 2025 — why Net Sales moved, Gross Sales to profit before ads
27 of 31 days elapsed at 27 Dec 2025; Nov 2025 is read to day 27 (243 of 243 orders), never whole against a partial month. The as-of is the sample file's last order day (a CSV export carries no stamp).
| Line | 1-27 Nov 2025 | 1-27 Dec 2025 | Change vs 1-27 Nov 2025 | % vs 1-27 Nov 2025 | Grade |
|---|---|---|---|---|---|
| Gross Sales271 orders x $164 average order before discounts | $38,284.00 | Show the orders behind Gross Sales $44,540.00 | +$6,256.00 | +16.3% | |
Gross Sales — order volume and AOV effects Order volume +$4,506.62, AOV +$1,749.38 | |||||
| − Discounts3% of gross | $1,490.58 | Show the orders behind Discounts $1,398.19 | +$92.39 | +6.2% | |
Discounts — the discount effect Discount effect +$92.39 | |||||
| − Refunds4% of gross | $2,214.25 | Show the orders behind Refunds $1,837.77 | +$376.48 | +17% | |
Refunds — the returns effect Returns effect +$376.48 | |||||
| = Net SalesTies to source — $0.00 across 271 orders | $34,579.17 | Show the orders behind Net Sales $41,304.04 | +$6,724.87 | +19.4% | |
Net Sales bridge — the effects that sum to the movement | |||||
| − Product costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold).13 of 13 SKUs costed, 100% of value | $13,004 | $15,135 | -$2,131 | -16.4% | |
| = Gross ProfitGross margin 63% of Net Sales | $21,575 | $26,169 | +$4,594 | +21.3% | |
| − Logistics (fulfillment + shipping)271 of 271 orders covered; no control total | $1,065 | $1,187 | -$122 | -11.5% | |
| − Shopify Payments fees271 of 271 orders covered | $1,076 | $1,279 | -$204 | -18.9% | |
| − Returns handlingNo returns source exists | – | – | – | – | |
| = Profit before adsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.Product costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold). + logistics + fees | $19,434 | $23,702 | +$4,268 | +22% | |
| − Ad spendMeta, checked against the bill; Meta differenceResidual: Difference left over. What is left when two totals are compared. $0.00 means they match. +0.37 of 5,340.37 billed; 4,710.62 of the month's 5,340.00 falls in 1-27 Dec 2025 | $3,983 | $4,711 | -$728 | -18.3% | |
| = Left after known costsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.Profit before adsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs. less Ad spend (Meta, checked against the bill) | $15,452 | $18,992 | +$3,540 | +22.9% | |
Refunds — Shopify's Refunded Amount (tax-inclusive)
Net Sales — excludes tax and shipping
Gross Profit — Gross Profit is measured on all 13 SKUs, with costs from the sample cost file. Net basis: Net Sales after discounts and refunds, less Product costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold).. Economics' per-SKU margin is on gross line revenue before them and reads higher.
Gross Sales − Discounts − Refunds = Net Sales, differenceResidual: Difference left over. What is left when two totals are compared. $0.00 means they match. $0.00 — printed, not assumed. Net Sales excludes tax and shipping; Refunds follow the source: a sync reads the refund line items' pre-tax subtotal; an uploaded export carries only Shopify's Refunded Amount (tax-inclusive).
Largest movement: Net Sales +$6,724.87 — ranged over Gross Sales, Discounts, Refunds, Net Sales, Product costsCOGS: Product costs. What you paid for the products you sold (cost of goods sold)., Gross Profit, Logistics (fulfillment + shipping), Shopify Payments fees, Profit before adsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs., Ad spend, Left after known costsContribution margin: Profit after costs. What is left from your sales after product, shipping, fees and ad costs.. Orders and AOV are the Gross Sales basis and are not ranked.
Cash outlook
Needs sourceGated: Needs source. We cannot work this out yet because a source is missing. We name the source.
Shopify payouts: missing information
Payout timing and recurring charges are not ingested, so there is no cash position to state here. Connect Payouts and this becomes a reconciled balance, not an estimate.
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Product Cost In hand3PLShipping warehouse. A company that stores and ships your orders for you (third-party logistics). / Carrier In handPayment fees In hand
Sample store — 14 months reconciled — latest Dec 2025