Commerce Board
UnmeasuredOrders sample store — fixed data, no clock · unmeasuredProduct cost sample store — fixed data, no clock · unmeasuredShopify Payments sample store — fixed data, no clock · unmeasuredCarrier / 3PL sample store — fixed data, no clock · unmeasured
Basis
Window
Net Sales rose +$6,724.87 to $41,304.04 in Dec 2025.Ties to source — $0.00 across 271 orders
Sample dataSynthetic Shopify store — not real data.
ReconciledImproving
ReconciledImproving
DerivedImproving
Contribution Margin
Derived
CM after Marketing
Not computed. Needs Ad Spend
No upload path for this source yet — the one rung the ladder cannot prove.
Gated
Net Sales trend
Last 12 months (Jan 2025 to Dec 2025, by month)
Latest (Dec 2025): $41,304.04Reconciled
Net Sales, reconciled (a point per month)
Jan 2025Net Sales $18,770.60Reconciled
123 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Feb 2025Net Sales $19,540.17Reconciled+$770 vs Jan 2025
128 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Mar 2025Net Sales $24,715.56Reconciled+$5,175 vs Feb 2025
165 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Apr 2025Net Sales $22,529.78Reconciled-$2,186 vs Mar 2025
159 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
May 2025Net Sales $23,068.14Reconciled+$538 vs Apr 2025
145 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Jun 2025Net Sales $21,238.23Reconciled-$1,830 vs May 2025
136 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Jul 2025Net Sales $20,348.10Reconciled-$890 vs Jun 2025
136 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Aug 2025Net Sales $22,581.37Reconciled+$2,233 vs Jul 2025
139 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Sep 2025Net Sales $21,861.86Reconciled-$720 vs Aug 2025
155 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Oct 2025Net Sales $25,714.60Reconciled+$3,853 vs Sep 2025
167 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Nov 2025Net Sales $34,579.17Reconciled+$8,865 vs Oct 2025
243 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Dec 2025Net Sales $41,304.04Reconciled+$6,725 vs Nov 2025
271 reconciled orders behind this figure; the rows are the month's orders in the Orders export on Sources.
Needs attention — $ at stake
Excluded from Net Sales
$1,989
14 orders excluded with a named reason (7 pending, 5 voided, 2 test) — 4.6% of order value. Net Sales still ties: excluded orders are held out of the total, never dropped from it.
Coverage-checked
Nothing to fix — every exclusion is reason-coded and the reconciliation ties.CM after Marketing is gated
CM after marketing needs Ad Spend. Until then this rung shows no figure rather than an estimate.
Gated
Ad Spend has no upload path yet — this is the one rung the ladder cannot prove.Cost currency assumed
Cost currency assumed: your Product Cost values are treated as USD (your reconciled order currency). We cannot detect a cost-table currency — a cost entered in another currency would misstate margin. Confirm the cost currency on the Sources tab.
Derived
Why Net Sales moved (vs Nov 2025) — the ladder from Gross Sales to CM
| Rung | Basis | Nov 2025PP | Dec 2025AC | ΔPPbar | ΔPP%pin | Grade | |
|---|---|---|---|---|---|---|---|
| Gross Sales | $38,284.00 | $44,540.00 | +$6,256.00 | +16.3% | |||
Gross Sales — order volume and AOV effects Order volume +$4,506.62, AOV +$1,749.38 | |||||||
| − Discounts | $1,490.58 | $1,398.19 | -$92.39 | -6.2% | |||
Discounts — the discount effect Discount effect +$92.39 | |||||||
| − Refunds | $2,214.25 | $1,837.77 | -$376.48 | -17% | |||
Refunds — the returns effect Returns effect +$376.48 | |||||||
| = Net Sales | $34,579.17 | $41,304.04 | +$6,724.87 | +19.4% | |||
Net Sales bridge — the effects that sum to the movement | |||||||
| − Product COGS | – | $15,135 | – | – | |||
| = Gross Profit | – | $26,169 | – | – | |||
| − Logistics (fulfillment + shipping) | – | $1,187 | – | – | |||
| − Shopify Payments processor fees | – | $1,279 | – | – | |||
| − Returns handling | – | – | – | – | |||
| = Contribution Margin (before marketing) | – | $23,702 | – | – | |||
| − Ad spend | – | – | – | – | |||
| = CM after marketing | – | – | – | – | |||
Gross Sales − Discounts − Refunds = Net Sales, residual $0 — printed, not assumed.
Largest movement: Net Sales +$6,724.87 — ranged over Gross Sales, Discounts, Refunds, Net Sales. Orders and AOV are the Gross Sales basis and are not ranked.
Product COGS, Gross Profit, Logistics (fulfillment + shipping), Shopify Payments processor fees, Contribution Margin (before marketing): no prior period in this series — the figure is for the reconciled slot only.
Cash outlook
Gated
Needs Shopify Payouts
Payout timing and recurring charges are not ingested, so there is no cash position to state here. Connect Payouts and this becomes a reconciled balance, not an estimate.
Detected signals
Median $22,581 – 13 prior mo Derived
8.4x the typical swing
Median 155 – 13 prior mo
6.1x the typical swing
Median $924 – 13 prior mo Derived
4.7x the typical swing
A month is flagged when it sits more than 3 median absolute deviations from the median of this store's own prior months. Needs six prior months, and a history with no spread at all is never flagged.
Unlock the next margin layer
Product Cost In hand3PL / Carrier In handShopify Payments In hand
Sample store — 14 months reconciled — latest Dec 2025