What did you export?
Each source unlocks a reconciled layer. Orders is ready; the rest show what unlocks them -- never a fabricated number.
From Shopify
Shopify OrdersReconciledunlocks Revenue Bridge
Product CostNeeds sourceunlocks Gross Margin
Upload a product cost table (SKU -> unit cost) to derive Gross Margin.
Shopify ProductsUnavailableunlocks Product mix / catalog joins
A Shopify Products export (catalog / variant names) is not ingested yet -- product mix / catalog joins are not available today.
Shopify PaymentsNeeds sourceunlocks Payment fees + cash receipts
Upload a Shopify Payments / Payouts export.
Shopify InventoryScenariounlocks Inventory visibility (scenario)
Inventory value / runway is scenario-class, not reconciled.
Not from a Shopify export
3PL / CarrierNeeds sourceunlocks Logistics cost-to-serve
Requires a 3PL / carrier invoice -- not available from a Shopify export.
Ad SpendUnavailableunlocks CM after marketing
Ad-platform spend (Meta / Google Ads) is not ingested yet -- CM after marketing stays locked until it is.
Accounting (QuickBooks / Xero)Unavailableunlocks GL control tie-out / opex
An accounting (GL) export (QuickBooks / Xero) is not ingested yet -- the GL control tie-out is not available today.