Plan
Sample data
Plan
1-27 Jan 2026, from 1-27 Dec 2025 repeatedSAMPLE DATA
If prices rise 10% with the same units, 1-27 Jan 2026 profit before ads becomes $27,700.
It stops helping if units fall more than 14.4%.
A what-if on 1-27 Dec 2025 repeated for 1-27 Jan 2026, before ads. It changes no actual figure.
Sample data through 27 Dec 2025.
Your assumptionPrices up 10%, same units
| Units | Profit before ads (what-if) |
|---|---|
| Units -25% | $20,800 |
| Units -20% | $22,200 |
| Units -15% | $23,500 |
| Units -10% | $24,900 |
| Units -5% | $26,300 |
| Same units | $27,700 |
| Units +5% | $29,100 |
Profit before ads under this change as units move; it equals the base at the break-even.
Units sold: same units, your assumption; ProfitRoot never fills it in.
Product cost per unit and shipping per order stay where they were; payment fees follow the price. Discounts and refunds stay the same share of sales.
None yet: on sample data a plan is shown, never saved.
scenario revenue = reconciled net sales x (1 + sales change) x (1 + price change)
= net sales x (1 + 0.0%) x (1 + 10.0%)
scenario contribution = net sales x (1 + sales change) x (57.4% (baseline contribution rate)
+ price change x (1 - 3.1% payment fees)
- COGS rate change - (1 + price change) x return rate change)
= net sales x (1 + 0.0%) x (57.4% + 9.7% - 0.0% - 0.0%)
break-even: this price rise stops helping if units fall by more than 14.4%
assumptions applied:
Prices up 10% (+10.0%) -- you declared this$41,304 of $43,978 planned for 1-27 Dec
Net sales vs the plan, 1-27 Dec
Blue: your net sales. Dashed: the plan, shaped like 1-27 Dec 2024. Your assumption.
| Day | Net sales so far | Plan so far |
|---|---|---|
| 1 Dec | $943 | $1,919 |
| 2 Dec | $2,429 | $3,573 |
| 3 Dec | $4,074 | $4,930 |
| 4 Dec | $5,117 | $7,680 |
| 5 Dec | $7,276 | $8,179 |
| 6 Dec | $8,046 | $9,728 |
| 7 Dec | $8,563 | $11,888 |
| 8 Dec | $9,636 | $13,147 |
| 9 Dec | $11,548 | $14,401 |
| 10 Dec | $13,805 | $16,191 |
| 11 Dec | $15,711 | $17,743 |
| 12 Dec | $16,830 | $19,400 |
| 13 Dec | $17,351 | $21,042 |
| 14 Dec | $17,668 | $22,635 |
| 15 Dec | $19,701 | $24,596 |
| 16 Dec | $22,569 | $25,731 |
| 17 Dec | $24,094 | $26,505 |
| 18 Dec | $25,488 | $27,492 |
| 19 Dec | $27,489 | $30,242 |
| 20 Dec | $29,045 | $32,053 |
| 21 Dec | $30,687 | $33,273 |
| 22 Dec | $32,243 | $34,409 |
| 23 Dec | $33,643 | $36,428 |
| 24 Dec | $34,796 | $38,029 |
| 25 Dec | $37,271 | $39,796 |
| 26 Dec | $39,234 | $41,488 |
| 27 Dec | $41,304 | $43,978 |
Why behind: $2,674 short
Plan and actual from the same days, 1-27 Dec. The parts add up to the dollar.
The rest of your plan