ProfitRoot and Lifetimely
A Shopify P&L and customer-analytics tool from AMP, priced per order volume.
Every comparison page in this category is written by one of the vendors. So is this one.
Here is how we have kept it honest:
- Their claims are quoted from their own pages, with the page and the date we read it shown beside each one. Nothing is paraphrased.
- We do not say what they cannot do. We have not used their product, and a claim about someone else's software is not ours to make.
- Our side lists only what ships today, including what we do not have.
- No review-site scores, no ratings, no third-party quotes.
Their pricing, in Lifetimely's words
Free — Monthly Orders: Up to 50 — Price/month: $0
S — Monthly Orders: Up to 500 — Price/month: $49/mo
M — Monthly Orders: Up to 3,000 — Price/month: $149/mo
L — Monthly Orders: Up to 7,000 — Price/month: $299/mo
XL — Monthly Orders: Up to 15,000 — Price/month: $499/mo
XXL — Monthly Orders: Up to 25,000 — Price/month: $749/mo
Unlimited — Monthly Orders: 25,000+ — Price/month: $999/mo
Profit Agent Credits — +$49/month — 20,000 extra Profit Agent credits per month on top of any paid plan.
Amazon — +$75/month — Available on any paid plan.
What Lifetimely costs as your order count grows
| Orders a month | Lifetimely: cheapest published plan | ProfitRoot |
|---|---|---|
| 500 | $49 a month S: up to 500 orders | $49 a month |
| 2,000 | $149 a month M: up to 3,000 orders | $49 a month |
| 5,000 | $299 a month L: up to 7,000 orders | $49 a month |
| 20,000 | $749 a month XXL: up to 25,000 orders | $49 a month |
Their positioning, in their words
Lifetimely's Profit Agent monitors your store 24/7, surfaces what needs your attention, proposes the action plan with reasoning, and executes on your approval — within guardrails you set.
Our side, live today
- Net Sales ties to Shopify to the cent, and the difference is shown even when it is zero.
- Orders left out of sales are named with their reason and held out, never dropped.
- Decisions ranks what to fix first by dollars and names the rule behind each item.
- A problem it cannot size gets no dollar figure; the missing source is named with what it unlocks.
- Today, the daily brief: last week's sales against your average week, and what moved them.
- Profit after product, shipping and payment-fee costs for each order and each product, and after Meta ad costs for the period.
- Meta ad spend comes in by upload and is checked against the Meta bill.
- Plan vs actual: how far behind or ahead of plan, and why.
- Levers: what a 1% move in prices, orders, costs, ad spend or returns is worth, worked out from your own costs, each labelled "Your assumption".
- Next month's expectation is tested on your own months and prints its own error.
- Money in and out by week for 13 weeks, never shown as cash on hand.
- Orders sync nightly.
- A read-only AI connector (MCP), free on every plan.
What ProfitRoot does not have
- Ask Root (coming, not live).
- A live Meta or Google Ads connection (both come in by file upload).
- Channel attribution.
- Operating profit (needs QuickBooks or Xero, not readable yet).
- Returns handling costs (no returns source).
- A bank balance or runway.
- Predictive lifetime value.
- Several stores in one login (coming for Firm).
- Live figures (nightly sync, every figure names its period).
- Anything that acts on your store.
A number they produce. Versus a property of the number.
Every product on this page leads with a figure it will calculate for you. ProfitRoot leads with what the figure rests on: that it ties to a source you supplied, and that where it cannot, the page says so instead of estimating. That is the one claim in this category you can check for yourself in five minutes, on sample data, without connecting anything.
Check it yourself.
The sample store has fourteen months of reconciled orders. Nothing to connect. To see your own orders, install it.