ProfitRoot and Lifetimely
A Shopify P&L and customer-analytics tool from AMP, priced per order volume.
Every comparison page in this category is written by one of the vendors. So is this one.
Here is how we have kept it honest:
- Their claims are quoted from their own pages, with the page and the date we read it shown beside each one. Nothing is paraphrased.
- We do not say what they cannot do. We have not used their product, and a claim about someone else's software is not ours to make.
- Our side lists only what ships today, including what we do not have.
- No review-site scores, no ratings, no third-party quotes.
Their pricing, in Lifetimely's words
Free — up to 50 orders/mo; Daily P&L, customer behavior analytics, custom reports and dashboards, predictive LTV, benchmarks, product performance insights, sales forecasting
S (51-500 orders/mo) — price not published on the page
M (501-3,000 orders/mo) — $149/mo
L (3,000-7,000 orders/mo) — price not published on the page
XL (7,000-15,000) — $499/mo, includes dedicated account manager
XXL (15,000-25,000) — $749/mo, adds Platinum support
Unlimited (25,000+) — $999/mo
Amazon data add-on +$75/mo
Their positioning, in their words
Find six figures of hidden profit for your store
Monitors your store 24/7, surfaces what needs your attention, proposes the action plan with reasoning, and executes on your approval — within guardrails you set.
Our side, live today
- Net Sales reconciled to your own Shopify export, with the difference to source shown — including when it is zero.
- Orders that cannot be included are excluded with a named reason and held out of the total, never dropped from it.
- Gross margin per SKU, once a cost table covers the lines.
- Logistics and payment fees, then contribution margin, at period grain.
- Layers without a source are gated and name the file that opens them. Nothing is estimated to fill a gap.
- Two data paths, both stated: CSV uploads are parsed in your browser. Shopify orders you sync are stored on our servers.
- First reconciled report free, no account, on the CSV path.
What ProfitRoot does not have
- Marketing attribution or ad-spend sync — there is no Ad Spend ingestion, so channel economics is gated.
- Predictive LTV, cohort or customer analytics.
- Multi-store or multi-platform support. Shopify only.
- Sales forecasting or a cash forecast.
- An agent that proposes and executes actions.
- A continuously updating dashboard — the sync is on-demand and every figure is as-of a stated period.
- Per-order or per-SKU contribution — logistics is a period total, so contribution cannot reach a single order.
A number they produce. Versus a property of the number.
Every product on this page leads with a figure it will calculate for you. ProfitRoot leads with what the figure rests on: that it ties to a source you supplied, and that where it cannot, the page says so instead of estimating. That is the one claim in this category you can check for yourself in five minutes, on sample data, without connecting anything.
Check it yourself.
The demo runs on a sample store with fourteen months of reconciled orders. Nothing to connect, no account.
Try the sample demo